Today’s consumers are digitally savvy and can tell a slick site that performs effectively from poorer, slower ones. Recent research suggests that just a one-second delay in page loading speed can decrease conversions by 7%, potentially negatively impacting a business’s revenue streams.
Moreover, studies show that 35% of online users say that they are less likely to buy from a poorly performing website. All of this research confirms the need for businesses to create, manage and optimise their website to suit the needs of audiences.
In light of these findings, it makes sense for businesses that are serious about leading their industry online to work with web hosting services so their site is as visible and efficient as possible.
Contents
- What can you expect from web hosting services?
- 5 major benefits of web hosting services.
- How Pac Web Hosting supports your site.
What can you expect from web hosting services?
A professional and experienced web hosting service will provide you with support to help your site reach its target audiences and to deliver a rapid, responsive site for your users.
Before you reach out to a web hosting provider, it’s a good idea to have a priority checklist in place so you can tell your provider exactly what your site needs to make it work effectively. This checklist may contain items related to page speed, security measures or accessibility features.
Put simply, your web hosting provider should give you all of the infrastructure your site needs to gain traction on the internet, such as enough dedicated server space to showcase your site and a helpful maintenance service that will step in to resolve issues if they occur.
In addition, an expert web hosting provider will have a wide range of transparent and clear web hosting options that enable you to see all of the costs upfront so you can budget successfully and keep your site well-maintained.
5 Major Benefits of Web Hosting Services
Multiple advantages can be gained when you collaborate with a web hosting service that fulfils your site needs. Once you begin working with hosting providers, you’ll realise that there are many more than five, but the following benefits are generally seen as important by business owners.
Improved site performance
We have all experienced slow service in a restaurant and felt the frustration when our starters don’t arrive for an age. A similar story is to be found in slow site performance. Potential customers and internet users want fast load times and will leave the site to visit a competitor in a matter of seconds in search of a better user experience.
Website performance or speed is concerned with how quickly a site can load fully visible and functioning pages for visitors. Sites with quick loading times will likely create larger conversions volumes and see more monthly web traffic. Quality hosts will ensure your site has fast response times and operates efficiently through regular maintenance.
Intelligent data management
If you decide to organise the web hosting of your site yourself, it’s possible that data management will be a challenge. Running a business, maintaining a website and ensuring data is secure and analysed in detail can be one too many activities on a business owner’s daily task list.
When you choose a professional hosting service, they will discuss optimal solutions in terms of data management with you, ensuring that data is held securely and available to you for further exploration to support your business objectives.
Specific space to grow
Using free or cheaper web hosting services will only give you access to limited bandwidth on a server. While this may be suitable for your business at first, it doesn’t give you any room to grow and scale as your business flourishes.
With some free services, only a limited number of people can access your site at any one time, meaning that you may be turning away potential new customers. A major advantage of investing in a reliable hosting service is that your hosting packages should deliver enough space and bandwidth for your business to develop and thrive.
Smart SERP practices
As you undoubtedly already know, search engines matter. With 93% of online experiences beginning with a search engine, it is essential for businesses that want a stronger digital presence to implement effective SEO practices.
Your dedicated hosting provider should give you some control over your SEO choices, including site structure, templates and other structural choices. Ranking for the right keywords that support your business is key to a stronger SERP result.
- High uptime
Put simply, uptime refers to the time your site is online. Web host providers will give you a specific amount of time that your site will be online, while the small percentage it is not will be given to site maintenance and other critical activities.
You’ll notice that if you have a good web hosting service, then your uptime will be significantly higher than with free or cheaper hosting services. The more time your site is visible online, the more likely it is that customers will find you.
How Pac Web Hosting Supports Your Site
We provide you with a safe, reliable and robust web hosting service with fully management capabilities that keep your site running efficiently and customers happy.
Central to our mission is the commitment to always deliver lightning-fast hosting solutions, opening up a whole new online experience for your business.
To find your perfect web hosting solution, explore our shared web hosting plans or contact our friendly team of experts for a chat.
